Can the material value of public relations be quantitatively measured?

Posted by Greg Owens on 5 May 2019
Having spent more than 20 years working in the fields of marketing and communications in the private sector, I have often wondered if the strategies and tactics that I have employed typically learned 'on the job' from mentors or, more often, honed using processes of trial and error are based on sound methods and well-established academic theories. On a daily basis, I consider which activities might best benefit my organization: writing press releases and pitching story ideas to...
 

It is essential for marketing to be close to sales

Posted by Greg Owens on 8 June 2017
I've worked in hi-tech marketing organizations for more than 20 years. One of the things that never ceases to amaze me is the number of marketing professionals that do not have good relationships with the sales teams in their company.
Most marketing people understand the importance of working closely with a wide range of people, including product management (who know the technology inside and out), corporate communications (who maintain branding standards), executives (who compl...
 

New Bravado Website Launched

Posted by Greg Owens on 2 May 2017
We have finally launched our brand new Bravado Communications website! Click on the links below to explore all that Bravado can do for your and your business:   Check back often for new blogs, and connect with us on Social Media.   A special thanks goes out to the experts at Bloomtools for developing our website.   ...
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I have known Greg for more than 15 years, including 10 as colleagues at Alcatel/Alcatel-Lucent (2000 - 2010). We were also both involved with an industry organization, called the Broadband Services Forum (2005 - 2009). Previous to that it was called the Broadband Content Delivery Forum.) Greg led the marketing committee during part of my tenure a...

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Can the material value of public relations be quantitatively measured?

Posted by Greg Owens on 5 May 2019
Having spent more than 20 years working in the fields of marketing and communications in the private sector, I have often wondered if the strate...
 
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